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January 18, 2008

Fame Junkies Hire Their Own Paparazzi

Celeb 4 A DayThis tidbit on TIME.com speaks to just how obsessed we have all become with fame and celebrity culture. And, after reading about the wire services having already written Britney's obit, it kinda turns my stomach. People can now hire their own paparazzi to run after them snapping photos. From the article:

Even as real celebrities battle those pesky cameramen on the streets and in courts for intruding on their lives and trading on their images, some regular folks, from parents hosting teen birthday parties to Gen Xers out on the town, have decided that the attention could be fun--and worth paying up to $1,500 for. Cowher launched Celeb 4 A Day in Austin in November and is expanding to Los Angeles this month and San Francisco in February. There are similar companies, like Private Paparazzi in San Diego and Personal Paparazzi in Britain, and wannabe big shots in other places have taken matters into their own hands, hiring freelance photographers to trail them.

The trend is driven by the twin obsessions with chronicling one's life and experiencing fame. "We live in a culture where if it's not documented, it doesn't exist," says Josh Gamson, a University of San Francisco professor of sociology who studies culture and mass media. "And if you don't have people asking who you are, you're nobody." University of Pennsylvania sociologist David Grazian, who wrote On the Make: The Hustle of Urban Nightlife, calls personal paparazzi reality marketers, who make the act of being photographed more meaningful than the actual photos. "The goal isn't to produce a product," he says. "It's to heighten the experience of the event. In that sense, there doesn't even need to be any film in the camera."

I can just see this showing up on "My Super Sweet 16" if it hasn't already...

Posted by anastasia


Marketing

Comments

It's really not surprising. Given Gen Y was brought up to believe each of us was as a unique and flawless snowflake -- we must all be wildly successful. Given that the celebrity-du-jour serve as our royal family, it's no wonder we want to emulate that "success" even if we have to pay for it.

Contemporary culture is increasingly disturbing -- can we even call it culture anymore?

I agree that our culture is a bit celebrity crazy. I agree that it shouldn't be surprising. I don't, however, think it is anything new. I also don't know if personal paparazzi is simply an obsession with celebrity.

We've always had a desire to stand out. Blogs, youtube, photo sharing, and social networking sites all point to the same current in culture; wanting, needing, to stand out and be noticed.

I think that celebrity is more democratized and accessible in the online world. Myspace bling, longer friend lists, blog hits, and rating
high on a picture sharing site are all forms of internet "celebrity" currency.

There are plenty of examples of this need that aren't viewed with contempt or derision. Who among us hasn't suffered through a birthday party at a chain restaurant? Do the waitpersons really need to sing Happy Birthday in public? Do we really need marriage and engagement announcements in the newspapers?

Is it just as wrong or superficial to post your thoughts online? Don't we do it for the reaction, to be heard, seen, noticed?

Or, maybe it is simply fun. Fun to have people turn around and wonder if you might be important, famous, news worthy? Maybe its just fun - like having your waitperson sing Happy Birthday or getting a good comment on your blog or getting some online bling. ;-)

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