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Totally Wired

Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

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January 11, 2008

Ypulse Essentials: Black Sorority Barbie, Woot!, Generational Warfare

CosmoGirl! election coverageCosmoGirl! to cover the election (via teen correspondents a la MTV. Plus new research from Peanut Labs on what youth want in a candidate - honesty over experience...) (Folio)

- Teen Vogue is over... ("The Hills.") (New York Post)

- Black sorority Barbie ("Mattel Inc. will make a collectable Barbie based on Chicago-headquartered Alpha Kappa Alpha Sorority, Inc.") (Chicago Sun Times)

- Woot! (yes my friends, that is the 2007 word of the year)

- Teens abusing cough medicine (in the millions. Plus The Susan P. Byrnes Health Education Center launches a new health site for UK teens. And research shows that online suicide help sites actually help when it comes to reaching at-risk youth) (AP via Yahoo! News) (Psych Central)

- Lifehouse breathes life into Allstate (good piece on how the band helped make Allstate cool with teens) (Trading Markets)

- Jamie Lynne's bump gives 'Zoey' ratings boost (is the focus of Media Life's Younger Viewers ratings wrap up)

- Generational warfare (@ work. This survey of IT managers reveals they are not too keen on millennial employees) (Information Week)

- Unmarketable: Brandalism, Copyfighting, Mocketing and the Erosion of Integrity (this looks like an interesting read for the Ypulse community) (Forbes)

P.S. Last chance to save $100 on the Ypulse College Mashup -- deal ends today at 5 p.m. PST.

Posted by anastasia


Advertising | Magazines | Marketing | Music | TV | Tweens

Comments

In response to the Forbes article, I think that since a lot of brands already poke fun at themselves and make self-reflective ads/product placements, it is even harder to subvert their advertisements.

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