BeckyBones.com ("the brand for inspired teens who want to save the planet") (press release)

- Gaia launches (a Facebook app Plus Build-a-Bearville already 1 million strong.) (Mercury News) (press release)

- Prom 365 (because you know you want it to be prom 365 days out of the year)

- Japanese youth 'obsessed' with texting (as are American coaches with teen athletes) (Textually) (Collision Detection)

- Cars & colors ("It's a fallacy that young people like bright colors." Scion's marketing team looked to color trends in sports gear and surf- and snowboards. They also looked to their demographic's color preferences in clothing.) (Baltimore Sun)

- 'Exiled' (in a new spin-off, MTV to send the spoiled teens from "My Super Sweet 16" to Africa -- just what that continent needs)

- Why Gen Y and niche markets matter (from the folks at BrandNoise. Plus reaching "intangible teens" from an Irish perspective) (Marketing Magazine)

- One Laptop (eyes U.S. expansion) (BBC)

- Coke's Happiness Factory (launches online) (AdWeek)

- USAA offers garage bands a shot at fame (and promotes its U-TURN podcast in the process)

P.S. Our latest press release for the Ypulse College Mashup. Spread the word.

Posted by anastasia