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Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Ypulse Quote | Main | College Students Watch The Most Video @ Mom & Dad's »

January 28, 2008

Ypulse Essentials: 'Gossip Girl' Buzz Factor, 2.0 Generation Gap, Old Navy Target Twentsomethings

Current TVCurrent TV to go public (Paid Content has the details...Plus a dissenting view of the network from one of its viewer/producers - thanks Eric!) (Daily Kos)

- 'Gossip Girl'... (big on buzz, still not so much on TV ratings for The CW. Plus "quarterlife" has a new premiere time: Tuesday, Feb. 16 at 10 p.m., following hit reality program "The Biggest Loser." And Adult Swim censors two episodes of "The Boondocks" that criticize BET execs) (L.A. Times, reg. required) (Media Life Magazine) (Newsarama)

- Nick cruises (joins Disney in offering cruise vacations for families. Plus Disney's HSM plans to take over the world while Disney's internet group plans to take over kids' virtual worlds "eyeing subscriber revenue and brand recognition.") (press release) (New York Times, reg. required) (L.A. Times, reg. required)

- The 2.0 'generation gap' (AP story on youth reaction to adults joining MySpace and Facebook. New stats on social networking penetration - thanks Bob! CBC podcast on the Canadian teen Facebook cat killers - thanks Kim!)

- Parent company of video site Break.com... (launches new sites and an ad network for marketers trying to reach its young male audience) (MediaWeek)

- Cell phones are the new everything (including the new wristwatch: "Wristwatch sales have slowed -- down 25 percent for Timex between 2003 and 2005 -- as teens and young adults tell time by their phones.") (San Diego Tribune)

- Old Navy goes after H&M crowd (twentysomethings - [read: aspirational teens]) (Shiny Style)

- UK teen mag Sugar... (offering teens a pre-paid shopping card) (Marketing Week UK)

- More pre-teens boozing it up... (in Britain leading to "anti-social behavior") (Reuters)

- 'American Teen' (interview with director of the doc that generated lots of buzz at Sundance) (Cinematical)

- 'The right stuff'... (again? I guess if the Spice Girls could pull off a reunion so can New Kids On The Block) (Idolator)

P.S. Tune in to G4's "Attack of The Show" at around 4:30 p.m. PST today to see Ypulse College Mashup speaker David Burstein and me talking about the youth vote. And definitely check out Declare Yourself's latest telenovela-style video targeting Hispanic youth voters.

Posted by anastasia


Advertising | Fashion | Hispanic Youth Marketing | Magazines | Movies | Music | TV | Tweens | Web | Wireless

Comments

RE Current TV to go public

The article has few details about the sale itself.

But if the sale is done in a way which lets a Fortune 500 company own a major stake, it will diminish the channel as an "independent voice." (as Al Gore has described the channel.)

I think I agree with the dissenter regarding Current - it doesn't really deliver on its promises. I think all the time about how, if I had Current money, I'd be able to put together a really interesting network. The problem is that the talent left the building when it wasn't adequately paid. That, and the fact that their energy all runs about the same - Current itself isn't particularly excited about any of the pods it shows.

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