It's called Love Blow....
A shocking new energy powder designed and marketed to look like cocaine is set to cause a storm of controversy when it hits the shelves in Britain.The white substance, which contains caffeine and other stimulants, is called I Love Blow and comes in a box complete with a mirror and fake credit card.
It is already on sale in ordinary grocery shops in the USA where angry parents have sending endless complaints to makers of the product and advertising watchdogs.
Posted by anastasia
Marketing
Comments
On a slightly different note, since Blow is embracing drug culture openly:
Hershey is halting production of their IceBreaker PACS which look just like cocaine packets. Their marketing people swear they never connected the dots for themselves until parents started complaining.
http://www.cbsnews.com/stories/2008/01/24/business/main3750712.shtml
Posted by: zak | February 15, 2008 1:11 PM
I came across the I Love Blow website earlier today. Incredible. They may try to pass this crap off as an energy drink for twenty-somethings, but marketers know exactly who they’re gearing this product to. Teens…and young ones at that. It’s practically a toy set.
Posted by: Mommy B | February 15, 2008 9:14 PM
It's a sickening idea, but they clearly chose their name and their advertising with an eye to causing exactly this kind of controversy--no doubt just what they need to attract rebellious teenagers.
Posted by: Sallie Goetsch (rhymes with "sketch") | February 17, 2008 3:42 PM