Ahh. My favorite target "The Pussycat Dolls." They have embraced their core audience (tweens) and are now going after them directly:

Eleven female contestants -- all about age 20 and competing for places in Girlicious, the Pussycat Dolls spinoff group the show will found -- were to perform to an audience of tween girls, the age group that made Miley Cyrus so popular that she was an Oscar presenter this year.

"This is part of the key demographic you want buying your CDs," intoned Antin. "They're the ones that dictate the future of music."

And the music industry needs them, if only because the tweens are largely believed to still purchase CDs. If junior high kids weren't entirely responsible for what Nielsen SoundScan estimates as 2.8 million copies sold of "PCD," the debut album from the Pussycat Dolls that contained the (still) inescapable single "Don't Cha," Antin knows they accounted for a sizable percentage.

"If you go to a Pussycat Dolls concert, it's all these little girls, and they all have on their hoodies," Antin said recently in the family room of her modest one-story West Hollywood home. "When I first started the Pussycat Dolls, I never would have imagined that would become our target audience. But it makes so much sense. My idea, from the very beginning, was to have sort of live dolls, dancing and singing. That's what these girls relate to."

Source: Idolator/L.A. Times

Posted by anastasia