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Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Ypulse Interview: Michael Levine, Executive Director, Joan Ganz Cooney Center at Sesame Workshop | Main | Page to Screen: 'Paranoid Park' Meets Neorealistic Skater Flick »

March 11, 2008

Ypulse Essentials: DIY 'Thriller', MTV's New Reality, Life, Inc.

entrepreneurs under 21Overachievers under 21 (ABC News lists 10 including Ypulse Mashup alums Ashley Qualls from Whateverlife and Catharine Cook from MyYearbook (a Ypulse advertiser). Plus according to a Ypulse tipster, MyFirstPaycheck.com was founded by a 17-year-old girl and her 23-year-old brother)

- Download driver's ed vids (for your iPod)

- All you 80s kids... (this is for you -- Make your own Thriller video)

- Nick goes to the mall (with a theme park within the massive Mall of America - I will always hate Mall of America for replacing my beloved Opryland theme park in Nashville where I grew up. Plus Disney's Raven-Symone is throwing a pajama party tour in 55 cities.) (MediaPost, reg. required)

- MTV rolls out new reality slate (more "Idol-like" music themed shows) (Variety)

- Life, Inc. (The Deloitte Foundation's attempt to help prepare young people for careers in business...virtually)

- Facebook generation... (not able to fully leverage their Facebook generation skillset at work. Busted for cheating at college. Dealing with friending their parents. And now able to share movie clips from Paramount [Paramount is a Ypulse advertiser]) (News.com) (The Star) (Chicago Tribune) (USA Today)

- ITVS attempts to engage young people (in how we grow our food with a mashup contest for its doc "The King of Corn")

Posted by anastasia


Campus Marketing | Education | Movies | Music | TV | Tweens | Web

Comments

What do you mean about a mall in Minnesota replacing a theme park in Tennessee?

Hi Eric. Opryland was torn down and replaced with Opry Mills, which was owned in part by the Simon Corporation, which used to be an investor in Mall of America until around 2006.

I was confused by the Opryland comment also... in other words you probably could've listed about 400 Mall properties there as well. Hmm... very loose link.

Oh and random note since you brought up MTV. There's been some really interesting facts brought up on TRL lately. First off, I've seen playlists from the show a few days before it aired - so I've never claimed it to be what they claim. However, it looks as if recently they've told fans they don't use popular vote. For a video to be top on TRL it needs a combination of factors including:

-Purchases at their store
-Topics on their message boards
-Votes for the video

Interesting huh? No longer do the record labels need to pay for play. Now the fans do.

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