Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


Totally Wired

Ypulse Essentials: 'Shrek' The Musical, Virgin's 'Phone Poets,' Brand Obama

Posted by anastasia on 03-24-2008

Ugly DollsWilliam wants an 'Ugly Doll' (that's a "Free to be you and me" reference for this New York Times article, reg. required, about how boys are loving Ugly Dolls - I love them, too)

- Shrek (the musical. I had no clue this was coming to Broadway. Plus WWE setting its sights on kids) (Variety)

- 'Got Milk' (goes social. Plus the Chicago Tribune says gyms are the new teen hangout) (Media Post, reg. required)

- Scion goes DIY (giving fans a chance to customize their own personal Scion logo online) (New York Times, reg. required)

- Virgin offers new plan (for "Phone Poets") (BrandWeek)

- Social networking's business mode (takes a hit…from The Economist, which underscores what the teens in Austin were telling us — MySpace/Facebook are the new email. Plus music fans dig Wikipedia…over MySpace ) (Yahoo! News)

- Move over CW (younger viewers love Univision. Plus The WB frog may live again…online. And a gay character to be revealed on "Gossip Girl") (New York Post) (Media Week) (After Elton)

- 'South Park' (online..full episodes. Plus Ryan Adams gets vloggy) (Reel Pop) (NewTeeVee)

- 'Teasing Batman' (L.A. Times, reg. required, on 42 Entertainment's campaign for "The Dark Knight")

- Lost Boys of Sudan (branded. Plus "brand Obama") (AdAge.com, reg. required) (Fast Company)

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