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Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« 'Sabrina' Wasn't The Only Teenage Witch | Main | For Gen Y, The World Is Flat »

March 26, 2008

Ypulse Essentials: WePlay, PBS's Cool Factor, Teen Pharm Parties

Hello Kitty Social NetworkHello Kitty launches a social network (in Europe called Sanriotown...I think this will be huge.) (TechRadar.com)

- Where's the business model? (Wired joins The Economist in wondering how the big social networking sites will monetize. And WePlay another niche sports site launches with high profile backers -- kind of like Takkle for the younger set perhaps?) (News.com)

- Another feature on teen tech entrepreneurs (this time in Entrepreneur magazine features MyYearbook's Catherine Cook [MyYearbook is a Ypulse advertiser] and Donny Ouyang, the 16-year-old founder of Kinkarso Tech Limited where he is making $6,500 a month!)

- Hallmark finds younger viewers consume TV differently (from Boomers. Surprise. Surprise. The Aussies are calling byte-sized consumption or TV shorts online "snack dramas") (Broadcasting & Cable) (Sydney Morning Herald)

- Is PBS cool? (RedOrbit says it's beginning to gain traction with younger viewers)

- MTV launches a newer, better... (video player)

- Are albums irrelevant? (with young people downloading "songs" has the album era passed? I kind of hope not -- what if someone is dreaming up another "Tommy"?) (PSFK)

- Slate debunks teen pharm parties (again)

- The Girlscouts hire a CMO (good for them! I think every non-profit trying to reach youth should have one) (BrandWeek)

- Plastic surgery is still surgery (a sad reminder) (FOX)

P.S. I just started watching "American Idol" again this season and I LOVED David Cook's interpretation of "Billy Jean." Flawless.

Posted by anastasia


Marketing | Music | TV | Web

Comments

Hmm... albums aren't dead yet. Just wait and see what those Jonas boys do in June. :o)

Great article, I've never taken the time to document my thoughts. My belief is that the CD killed the music industry. Think about how you consume music. In this day an age is 45 minutes too much time to ask for someone to listen to an album. Or would it work better in two 23 minute sessions? Similar to years past with two sides? Also, with that format did you find it easier for the 'filler' to grow on you. Even with a cassette you could fast forward but most of the time, we sat through it all. Thus the CD starting defining songs as separate pieces more than ever (and more disjointed from an album). Technology gave us the capability to program playlists and even shuffle the songs... in a lot of cases tearing apart an order that had been well thought over.

I agree with Tommy2.

Once the intermission of there being 2-sides-of-a-vinyl-album and 2-sides-of-a-cassette was removed, it became easier to just listen to whatever song motivated one to buy-the-CD than to listen to the whole thing.

David Cook's interpretation of 'Billie Jean' was actually a copy of a version done by Chris Cornell. Just getting my boy's back.

Thanks for the heads up Ian. I was really bummed to find out it wasn't his own arrangement and it really shows how out of it I am when it comes to music!

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