Teens tuning out... (the message to turn down the volume on their MP3 players) (Reuters)
- Muxtape (new digital mixed tape site everyone's buzzing about)
- Reznor v. Radiohead (Wired has the "innovation smackdown." Plus the Washington Post, reg. required, on the future of radio)
- Managing fandom (when you're a tween star) (Variety)
- Viewers still high (on "The Hills") (Reuters)
- Bebo adds Unilever (to "Sophia's Diary") (Brand Republic)
- Reverse Marketology (kind of like reverse psychology except it's marketers like Dove telling you you're beautiful just the way you are...except you still need their product or Weight Watchers saying diets are evil) (Newsweek)
- Real life Sarah Marshalls (won't forget the billboard campaign for the flick. Plus there is an ARG [alternate reality game] promoting the Olympics) (L.A. Times)
- One Day One Job (a blog for recent grads looking for that first job)
- What's in a lipstick (girls and their moms find out...reminds me of a class I took at Antioch called "Chemistry for life") (New York Times, reg. required)
- Fresh Films kicks off its competition again (former Ypulse advertiser Samsung Fresh Films is at it again with this year's teen filmmaking competition)
P.S. I am heading to Istanbul, Turkey for a speaking engagement at the end of April and plan to spend a week there with my husband. Would love any travel tips, where to stay, what to do in the city. We may venture out for a day trip or two but plan to mainly stay in Istanbul. Post a comment or email me.
Posted by anastasia
Advertising | Campus Marketing | Education | Gaming | Marketing | Movies | Music | TV | Tweens
Comments
A couple thoughts occur to me after reading the article on mp3 players.
1)That seems like a small study to draw any conclusions from, but maybe I'm just voicing my ignorance of how accurate these things can be, even with small numbers.
2)The fact that students have an attitude that the risk applies to others, not them isn't anything new or amazing. How long have we been telling kids that drugs, alcohol, smoking, and driving fast are risky behaviors? Why do we humans seem to need to learn thing the hard way?
Just some thoughts. Still, despite my comment about the numbers, the study's findings don't surprise me. Seems like common sense to me.
Posted by: Paul Loeffler | March 27, 2008 10:45 AM
Hi Anastasia,
You might also want to check out a website called mixwit.
http://www.mixwit.com/
I like it a little better than muxtape because you can decorate your mixtape with your own artwork and photos or choose a cool retro cassette face. So it feels a little more like an old style mix tape.
Posted by: Jeff | March 28, 2008 9:59 AM