Ypulse Essentials: MTV Rocks The Mall, GoCrossCampus, Vizwoz
Posted by anastasia on 03-21-2008
Selling Lauren Conrad (How "The Hills" star is attempting to become a multiplatform brand) (WSJ)
- MTV rocks the mall (in an effort to promote its new series "Rock the Cradle") (MultiChannel News)
- Paramount borrows from "The Breakfast Club" (to promote "American Teen") (Entertainment Weekly)
- 'Chocolate Rain' (continues its reign winning a YouTube award) (Washington Post, reg. required)
- MySpace mobile (just launched on Sprint) (Textually)
- GoCrossCampus ("Risk"-like MMOG is taking campuses by storm) (New York Times, reg. required)
- Vizwoz (new UK virtual world for teens is live. Plus Numedeon [creators of Whyville] launched SportsBLOX in beta and Tech Deck Live is another virtual skate park coming soon! - thanks Izzy!)
- crunchyroll (a cool community site that appears to be for Asian youth - it launched in 2006, but I just found it)