Friday I posted a link to a Power Point with Spring Break stats from Nielsen and Anheuser- Busch. Ypulse reader Paul emailed with his take with his first point being: "It was sponsored by Anheuser-Busch." He also wrote:

The Summary is: College students 21 - 25 years old show a sense of responsibility (slide 4)

Slide 5 - tells us that while yes 70% spent time with their families, 33% spent time partying at a beach or other spring break location…

Slide 15 - Was your behavior over spring break responsible-92% said yes

Slide 16 - Was the behavior of most college students during your last break responsible? the slide shows 33% responsible, or 67% not

Slide 21 - 78% used a designated driver

Slide 29 - Would you say you drink responsibly and in moderation-90%
Apparently how we view our behavior, 90% of us tend to think we are responsible drinkers, and how we view others, 67% did not seem responsible-seem to be contradictory.

Also 78% using a designated driver? With 33% of 21-25 year olds partying, and thinking that 67% did not seem responsible, I'm not sure how we get the summary statement that 21-25 year olds show a sense of responsibility. I think slide 16 really is an indicting slide. And in the middle of the slide they have the word "perceptions."

I agree with Paul that it's sponsored research, so while the research itself may be accurate, it's being spun in its presentation. What I found interesting was how the notion of alternative spring break is beginning to catch on reflecting the wave of volunteering and social consciousness. In response to the question:

Do you think a program that allows college students an alternative to the conventional Spring Break trip in which students dedicate their time and energy to doing community service is an Excellent, Good, Fair, or Poor way for college students to spend their Spring Break?

50 percent said excellent and 39 percent said good. And 84 percent said they would like their college/university to offer an alternative Spring Break trip, in which students dedicate their time and energy to doing community service.

See also: This L.A. Times, reg. required, story about young people traveling abroad during spring break.

In other research, UPI is reporting on the latest JWT survey claiming that "Millennials" are all about monogamy.

In addition to indicating 94 percent of millennials respect monogamy and parenthood and 84 percent revere marriage, the survey found 88 percent said they respect the U.S. Constitution, 84 percent respect the military and more than three-quarters believe in the "American dream."

Respecting monogamy and practicing monogamy are, of course, two different things…

And — despite how close today's parents and teenagers are supposed to be — they're not! At least when it comes to talking to their teen daughters. According to WE and Harris Interactive: Although over three quarters (78 percent) of parents are sure their daughters can talk to them about anything, only 54 percent of teen girls agreed that they could chat with mom and dad about anything. Seventy three percent of parents said they know what's happening in their teen daughters' lives yet only 45 percent said their parents really know what's up. (from the latest issue of Trends & Tudes)

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