We're getting closer to launching our new Ypulse Research product so I wanted to give you a preview of what we hope to do. The goal of Ypulse Research is to aggregate and resell market research about youth (tweens, teens, twentysomethings). We want to partner with as many research houses as possible to resell research from white papers to full reports to excerpted research from larger syndicated reports (of course we're happy to sell the full syndicated report as well). These reports will appear on the Ypulse Research channel where readers can purchase the report with a credit card on our site. We will regularly update Ypulse readers as to what is available on the Ypulse Research channel and share some select highlights, but we will not comment on the quality of the research except to ensure that it focuses on youth (we will remain neutral).

What's in it for companies that produce research?

- An extremely targeted resale market of youth media and marketing professionals who are always looking for new research to add to presentations

- A source of new leads for custom or syndicated reports (based on purchases of excerpts or white papers)

- More media exposure for your research -- just by us highlighting what's new on our channel, you reach loads of journalists and media on "the youth beat" who read Ypulse

What's in it for Ypulse readers?

- Lots of youth market research from different sources all in one place - one stop shopping

- Exclusive teaser highlights from reports on Ypulse

- Stay on top of the latest research about Gen Y

We also plan to add in any free reports on youth as well to make our offering as robust as possible. If you work in research and would like to sign on as a partner for the new Ypulse Research channel, please get in touch with Charles Pelton (charles at ypulse.com) today.

Posted by anastasia