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Daily news & commentary about Generation Y for media and marketing professionals

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April 28, 2008

'Ferris Bueller' Reigns Over 'Superbad'

Ferris BeullerComedy flicks like "Knocked Up" and "Superbad" have become such mainstays in teenagers' DVD players that you would be hard-pressed to find someone under the age of 30 who hasn't watched (and re-watched) them over and over again. Though these movies are enjoying a popular streak at the moment, will they still hold the same humor and relevance 10, 20 years down the road?

The Canadian Press recently reported that cult-classics like "Sixteen Candles," "Ferris Bueller's Day Off," and "Pretty in Pink" continue to outrank any of the Jude Apatow or Farrelly Brother flicks when it comes to teens' favorite movies. Despite the fact that Generation Y-ers weren't even born when these movies hit the theaters, they still have relevancy and wit -- and incredible quote-worthiness. Who hasn't sat down in class and heard a quiet voice from the back deadpanning "Bueller... Buelller... Bueller..." during roll call? According to the article:

Danielle McNally is an 18-year-old high school student who loves the raunchy hit comedy "Superbad" as much as the next teen, but her all-time favourite movies are ones that were made before she was born: "Sixteen Candles" and "Say Anything." "The stories are just so simple but they're so funny," McNally says of the 1980s cinematic classics that are still popular among today's teenagers.

These days, movies are sprinkled with a liberal dose of pop culture references -- everything from product placements to current events to celebrity name-dropping. While this might get an extra giggle now, it will be interesting to see whether this current round of comedies will have lasting appeal.

In 10 years, this "Knocked Up" quote will likely get confused murmurs with the next generation: "Marriage is like a tense, unfunny version of 'Everybody Loves Raymond,' only it doesn't last 22 minutes. It lasts forever." I can hear it now: uh, who is Raymond and why does everybody love him? Or this line, also from Knocked Up: "You're going to be embarrassed when you realize I'm Wilmer Valderama." Forget ten years, does anyone have any idea who Wilmer Valderama is now?

Only time will tell whether our kids and our kid's kids will cherish "Juno" (example pop culture reference: "No, it's Morgan Freeman. Do you have any bones that need collecting?") the same way we cherish "Pretty in Pink."

Posted by casey


Movies

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