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Daily news & commentary about Generation Y for media and marketing professionals

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April 23, 2008

Online Relationships: From Facebook Dating To Youtube Breakups

I know a girl who asked a boy to be her boyfriend via Facebook before they had even discussed the matter face-to-face. It was Gen Y's version of the omnipresent grade school love letter that read: "I like you. Do you like me? Check yes or no."

In this case, the bold move paid off: he accepted the pitch, and they are still together (both on and off Facebook). These days, it is common protocol within the college and high school set to skip the uncomfortable "Will you date me?" moment and instead make the relationship official with Facebook. Want to make the leap from dating casually to dating officially? Simply send a relationship request. It is modern love at its finest.

That said, beginning a relationship online is much different than ending a relationship online. Over the weekend, a story surfaced about a couple who is currently in the middle of a bitter divorce (New York Times, reg. required). Instead of fighting their battles behind closed doors of a lawyer's office, they are publicly attacking each other on YouTube.

With all of the coverage this scandal has received, it definitely has the potential to spark a tech-tiff trend. If professional adults resort to releasing their aggression in such a public forum, how long will it take for impressionable frustrated teens follow suit? With the ease and convenience of uploading a DIY video or posting a dishy blog, the world of online relationships is about to get messy.

This raises a question that has never before plagued relationships: How much can you reveal online and get away with? There is a very fine line between public venting and humiliating someone online, and bookmarked favorites like YouTube, Facebook and Tumblr make that line impossible to decipher.

Posted by casey


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