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Daily news & commentary about Generation Y for media and marketing professionals

« So, How Much Are You Making These Days? | Main | Young Adult Books For Young Adults... And Me »

April 29, 2008

The WB Gets A Makeover, Scene Queens, 'Generation O'

The WB onlineThe WB makes a comeback with online-only TV ('WBTVG' will show as well as original content) (NewTeeVee)

- Online alter-egos (44% say their online identity is different than real life) (PSFK)

- Economy hurts summer job hunt (a work-free summer vacation sounds kind of nice) (CNN)

- Defining high school success by college admittance letters (the psychological and physical toll rejections have on college bound students) (New York Times, reg. required)

- From goth to emo to 'scene queens' (the evolving nature of teenage subcultures - let's call it nouveau-emo) (Contra Costa Times)

- Oxygen believes millennial should be referred to as 'Generation O' (the network hopes to attract "young and hip women" with new lineup) (Salon, reg. required)

- Excitement for release of Grand Theft Auto IV despite the $60 price tag in a 'troubled' economy (one college student says he would be willing to part with his cell phone in order to buy the game) (New York Times, reg. required)

- Rock the vote from your phone (embracing wireless applications and social networking to appeal to the youth vote) (Telephony Online)

Posted by casey


Education | Gaming | Mobile | TV | Web

Comments

Who came up with this Oxygen positioning? I did not know it was possible to be that out of touch...

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