Ypulse Essentials: Gen Y Rule Breakers, Molly To Play A Mom, Zookazoo
Posted by anastasia on 04-04-2008
Colleges addressing gambling (interesting article about how the University of Missouri is reaching out to students to educate them about "problem gambling") (Christian Science Monitor)
- Rule breakers (Gen Y is breaking the rules at work…at least when it comes to using their favorite web apps) (CIO)
- Tila back April 22 (with another "Shot At Love" on MTV. Blech. Plus AdAge.com on "MTV's commerce-drenched look at wannabe debutantes who deserve a thorough tasing" or "My Super Sweet 16") (Multichannel News) (AdAge.com, reg. required)
- Molly Ringwald returns! (as a mom of a teen mom on ABC Family. But who can forget when she was a teen mom herself? Plus more nostalgia - yes, The New Kids On The Block are back.) (Entertainment Tonight) (Entertainment Weekly)
- Kids + Animals (equals ratings bonanza for Nick. Plus the rest of this week's Younger Viewers ratings wrap up from Media Life Magazine)
- Zookazoo (another tween virtual world launches. I wonder if this is why Dizzywood changed their name from Zoodaloo….Plus look for research in June from Millions of Us and Forrester on ROI for marketers in virtual worlds including case studies from Habbo and Gaia)
- More on Unilever's OMG campaign ("Tell us your OMG! moment and you could meet Ashley Tisdale!" LOL! BFD!) (Media Post, reg. required)
- Hipster music site Stereogum (which is now owned by Buzznet.com, will launch hipster video site Videogum)
- Share Your Dream (new contest on Bebo in conjunction with activist site YouthNoise)
P.S. I'm on the road next week with two speaking engagements (Chicago and Connecticut). Ypulse will publish Monday, Wednesday and Friday and return to regular posting the following week.






April 4th, 2008 at 2:14 pm
OMG! :-D
Yet another product reformulated, repackaged and presented to tweens/teens as "just for them."
Seriously…ever try to control pre-teen soccer-funk with Teen Spirit or some other crappy "teenage" deodorant?
Completely useless.
April 4th, 2008 at 2:46 pm
I thought the exact same thing when seeing the name difference between ZooKaZoo and Dizzywood. Although, I must say, Zookazoo's theme song is the catchiest of them all.