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Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Is Behavioral Targeting Of Teens Evil? | Main | Ypulse Guest Post: What Youth Marketers Can Learn From Youth Ministry »

April 11, 2008

Ypulse Essentials: Classic 'Mortified,' Teen Girls Watching Less TV, White Gold

Note from Anastasia: I'm pretty tired from traveling this week -- still in CT posting this from a bar before heading to the airport to fly home. I'm sure I'm missing stuff today -- if I did, please let me know so I can post it Monday. Have a great weekend Ypulse readers!

Virtual Magic KingdomFolks rallying to save Disney's Virtual Magic Kingdom (plus one mom's perspective on the shutdown)

- Classic 'Mortified' (the "Mortified" gang put up new videos of some classic performances from celebs like Elijah Wood and Busy Philips)

- Responses to death by blogging (Ypulse reader Jaclyn sent over "Gen Y responses" to the recent New York Times tech piece on stressed out bloggers) (The Schiff Report)

- Not the Foo Fighters (but Peta2's new Fur Fighters game - thanks Laura!)

- Pepsi targets Chinese teens (with a new contest/mobile campaign just in time for the Olympics where teens can win a shot at being featured on a Pepsi can) (Media Post, reg. required)

- Design undies (to encourage safer sex in a new contest from ISIS)

- 'Make your plastic fantastic' (new "green" effort from Coke - t-shirts made from recycled bottles.) (BrandWeek)

- Teen girls watching less TV (on TV anyway. Maybe that's why these OMFG promos from "Gossip Girl" seem so desperate) (Media Life Magazine) (Entertainment Weekly)

- White Gold (Pop Candy on the Spinal Tap-like spoof campaign promoting milk on YouTube)

- NPR's Bryant Park on The Webby noms (in the internet TV category)

- Yeah, baby! (Mike Meyers back to host the MTV Movie Awards) (Mediabistro)

P.S. Newsletter readers: Check out the Ypulse Guest Posts from yesterday on tweens "treating" their hair (some great comments on this one) and youth media and marketing's role in educating teens about sex.

Posted by anastasia


Advertising | TV | Tweens | Web

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