There are over 100 virtual worlds for kids... (either live or in development. Wow. Add Moshi Monsters to the list of now live and Cartoon Network's Fusion Fall to the list of "taking its time.") (MediaWeek) (Reuters)
- Call GoFish (GrowFish -- the tween/teen ad network keeps adding new sites)
- Coming in July... (the "High School Musical" reality show) (MediaPost, reg. required)
- MySpace launches 'Beyond the Rave' (with an 18 and up wall sure to entice every teen under 18 [already lying about their age on MySpace] to watch. I haven't watched it yet...feel free to weigh in if you have in the comments)
- MediaPost on The CW's OMFG campaign (and the mags who turned it down. I thought "Gossip Girl." Evidently no matter how big a hit you may be on iTunes, TV ratings still matter)
- TommyTV (Tommy Hilfiger launches a YouTube Channel)
- 'Iron Man' mobile promotions (LG pushing the latest Marvel flick) (AdAge.com, reg. required)
- WeCheer (for all those girls who didn't make the squad. You can still cheer...on the Wii) (WorthPlaying.com)
- Young people beginning to feel the pain (of inflation. Plus another column on "Gen Me" @ work - this time in the New York Times Style section, reg. required) (Quad City Times)
- Marketing the priesthood (the Catholic Church updates its recruiting posters for the internet generation) (Miami Herald)
- Baracking the vote (online. I'm going to try to check out this event [Facebook link] focusing on the youth vote tonight in SF) (Search Engine Watch)
Posted by anastasia
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Comments
"Beyond the Rave" is a vampire series, more in the genre of classic gore/horror films than Buffy. I'm curious what the 18+ marker is about. Who decided that? I mean, if it were in the theaters, it'd definitely get an R for gore, language, sexual content, and violence. But it'd be the kind of show that HBO or Showtime would host late night. So I'm not sure what the deal is.
Personally, I loathe gore/horror content. I made it through Shaun of the Dead, but only because it was camp gore/horror. That said, I know that gore/horror definitely appeals to a lot of younger folks, just like the Freddy and Jason series, just like all of zombie stuff in the Dawn of the Dead range, etc. Just not my thing. But if you find out why the age marking, I'd love to know.
Posted by: zephoria | April 17, 2008 8:57 PM