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Ypulse

Daily news & commentary about Generation Y for media and marketing professionals

« Ypulse Tween Media Roundup | Main | Book Cover Magic: An Interview With Scholastic's David Saylor »

April 22, 2008

Ypulse Essentials: Teens Postive On Spending, Piczo Launches Gossip Channels, Mobile Banking

Kobe JumpTeens copying Kobe (evidently there are teens attempting to copy Kobe Bryant's doctored "jump" over a speeding sports car after the ad became a hit on YouTube) (Media Post, reg. required)

- In spite of recession fears (teens still positive about spending according to the NPD Group [until they ask their parents for cash]. Plus it's time for another youth media blog-a-thon -- the issue is "money." If you're between the ages of 14-26, get blogging!)

- Youth voter registration way up... (in PA. Plus yet another article on Obama's use of social media to reach youth) (Politico)

- Piczo launches gossip channels (another site partnering with Spleak) (Mad.co.uk, subscription required)

- Facebook offers a guide... (to viral marketing on Facebook) (TechCrunch)

- Dilbert 2.0 (cartoon's creator asks readers to submit via the web) (Washington Post, reg. required)

- Banks going mobile (to reach younger users) (AP)

- Japan grapples with cyberbullying ("Japan has over 38,000 unofficial middle and high school Web sites that are not overseen by the schools" where bullying is happening....so these are sites about the schools created by students? Wild.)

- Has "American Idol" jumped the shark? (ratings are down, down, down...) (Idolator)

Posted by anastasia


Advertising | Marketing | TV | Web | Wireless | Youth Media

Comments

The American Idol stats are understandable, though they're certainly battling the decline with offers like Idolcamp that go after younger performers and different demographics than the show itself. We'll see how it works out...

Most people probably know the Kobe video is faked. It is an interesting argument though of what's the tipping point between a few not-so-smart people trying to emulate a stunt and when it's reasonable to blame the people who made the video.

Although I can't think of any video or movie stunts where I think the makers should be blamed for young adults trying to do the same thing.

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