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Totally Wired

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Daily news & commentary about Generation Y for media and marketing professionals

« Educate. Don't Legislate Or Block | Main | The New Rules For Social Networking »

May 8, 2008

Ypulse Essentials: More 'Advertainment' On MTV, Unreal Beauty, Facebook's New Safety Measures

Deathbowl to Downtown'Deathbowl to Downtown' (cool looking doc about the New York City skateboarding scene from the 70s 'till now - thanks Bill!)

- Grand Theft Auto biggest selling game... (ever. I get to hear it being played for the next few weeks in my living room) (Reuters)

- More 'advertainment' on MTV (the network will be creating more branded entertainment. Plus the nerds of "Superbad" rule the MTV Movie Award noms) (New York Times, reg. required) (Reuters)

- Turner's comedy site Super Deluxe (to be absorbed into Adult Swim...anyone heard much about Funny or Die lately?) (NewTeeVee)

- Tweens abandoning Miley? (maybe, but the ratings decline seems to have started before the Vanity Fair photos) (Gawker)

- Dove's 'real beauty' (not so real. Evidently the "real" looking women were airbrushed - big credibility blow) (AdAge.com, reg. required)

- School administrators concerned (about teens hopped up on energy drinks - thanks Andrea!) (The Moderate Voice)

- Fashionspace (social networking for fashionistas last year is evidently doing pretty well. And check out Coolspotters where you can find out how to dress like your favorite celeb. Plus Stardoll launches an app for girls to design their own virtual clothes) (Reuters) (Media Post, reg. required)

- If you love M.I.A.'s colorful videos (you'll probably love her new fashion line) (PSFK)

- Salvia madness (evidently kids' posting videos of themselves high on Salvia is helping to get the drug banned. Plus Facebook about to launch major new safety measures. And a new UK safety campaign for little kiddies online called Hector's World) (Gawker) (Tech Crunch) (BBC)

- Teen pregnancy prevention (goes viral - with a new campaign from our friends at Nextgreatthing.com)

- Totally wired youth activism (danah has the scoop and an essay in a new book focused on youth leveraging social media to organize)

Posted by anastasia


Advertising | Education | Fashion | Gaming | Marketing | Movies | TV | Tweens

Comments

Regarding the Dove ads and airbrushing:

The idea is that the models are regular looking.

Not that they are shown exactly as they looked in the room that day.

Of course, an ad campaign needs a specific look, and touching up photos is part of that.

The Facebook safety/privacy deal has been a long time coming. The comments on Tech Crunch raised some important issues, especially how do the big guns (facebook, myspace, google, etc) share these best practices to hundreds maybe thousands of other sites that reach teens in some social capacity.

As changes start to roll out, none of this should be proprietary as it is all being done to protect the safety of teens. Like the predators database, it should be available to all and not with a price tag. Maybe this greater scope is part of their agenda... i don't know.

If there is a priority to support niche sites, can that please be made public? and can there be a way for sites to contribute to the dialog to make sure their users' interests are also protected?

amy gibby
president of the eCRUSH network (eCRUSH.com, eSPIN.com)

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