Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Ypulse Essentials: Return Of Boy Bands, 4TNZ, Smell Like Avril

Posted by casey on 06-05-2008

164935__new_kids_l.jpgReturn of the boy bands (record labels are signing more and more New Kids on Block-esque boy bands because the music is fun and mindless… not to mention that the tween demographic just loves to spend their disposable income) (Idolator)

- 4TNZ (Bauer's new online play — a teen humor site…)

- Smell like Avril Lavigne (Avril to launch a new teen fragrance with P&G) (All Headline News)

- Paperdolls for grown-ups (Lifetime just launched "Dress Up Challenge," a promotional fashion game for the network's makeover shows, that let's users dress up an avatar) (Mediaweek)

- YouTubers flip for video cameras (the Flip camcorder, small enough to slip into a pocket, films 60 minutes of footage and has a handy pop-out USB plug for instant uploading) (New York Times, reg. required)

- YouTube releases demographics ("YouTube Insight", a new service that reveals statistics, charts, and maps about video audiences, tells us men under 18 love can't get enough of Weezer's new "Pork & Beans video among other things) (Los Angeles Times, reg. required)

- Heavy spins off its video ad technology (Husky Media, aimed at young men 18 to 35. Plus our friends at Epic Fu are moving to Reveision3) (Media Post, reg. required) (TVWeek)

- Sandra Day O'Conner, game designer (the former Supreme Court justice is creating a game called "Our Courts" to educate kids about the United State's court system, branches of government, and amendment rights in a fun, interactive way) (Wired)

- Playnormous (great name. New site attempting to make learning about health fun for kids through games)

- Guitar Hero groupies (speculation heats up about a Metallica version of hard rockin' video game "Guitar Hero", following on the heels of the release of "Guitar Hero: Aerosmith" later this month) (Mediaweek)

- Fuse tries to go mainstream (hoping to compete with power players MTV and VH1, Cabevision is planning a $15 million campaign to launch the struggling music channel into mainstream) (New York Times, reg. required)

- Targeting kids (with teen rated movies) (L.A. Times, reg. required)

- Kidzui drops $10/mo fee (the kid-safe browser, which keeps budding web surfers within the realm of 600,000 approved sites, is now available free of charge… unless you want the premium plan, recommended for parents) (Mashable)

- Winning cyberbullying PSAs (from a Sony Creative Software contest)

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