Ypulse Essentials: Common's HIV Awareness, Millennials Make The Decision, MySpace's Bling
Posted by casey on 06-27-2008Remember to sign up for the 2008 Ypulse National Mashup conference on July 14 and 15 in San Francisco!
MTV, Common team up and fight back (to draw awareness to today's National HIV Testing Day, Common will perform a song written by an 18-year-old recent high school grad chosen out of more than 2,400 entries) (ItsYourSexLife)
- Virgin Mobile buys Helio (saving it from its demise or I guess hastening it since the brand will be subsumed by Virgin. Plus what youth want to watch on their phones. And these luck freshman getting free iPhones!) (NextGreatThing) (Textually)
- 62% of college students watching TV/video online (plus more highlights from Alloy's College Explorer report out in August — we're working on getting it on Ypulse Research) (Media Post, reg. required)
- Millennials take over Decision '08 (MySpace and NBC are holding a competition to find "citizen journalists" for the parties' national conventions this summer) (News.com)
- Cartier's MySpace bling (debuting a diamond-studded MySpace page to promote "Love by Cartier" product line) (News.com)
- Gap between Gen X and Gen Y expands (with parents — Gen Y moms are more "2.0," using the web for social networks, blogs, and photo sharing) (Paid Content)
- Actress, singer, host (Miley Cyrus is set to host Teen Choice Awards… tweens rejoice!. Plus tween music dominates this week's Top 100) (OMG) (Idolator)
- Girls prefer Disney… (boys prefer Cartoon Network, according to this week's Younger Viewers column in Media Life Magazine. Plus the "Baby Borrowers" made a healthy debut in this week's ratings thanks to the "teen pregnancy" dominating media headlines) (AdAge.com, reg. required)
- MTV reintroduces music vids (MTV brings back music videos with FNMTV; the interactive counterpart invites viewers to post comments and reinterpretations. Plus Atom films is now Atom.com, becoming Comedy Central's anchor brand for original digital comedy content) (Reuters) (Paid Content)