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July 8, 2008

Sneakers For Every Occasion

Black ConverseIn the 80s, being the non-jock that I was (and am), I had one pair of sneakers. My Converse black Chuck Taylor high tops. My other main shoes were my Doc Martins -- I think you know who I hung out with. I wore those Chucks until I literally had a hole in the toe. Evidently today's tween/teen has at least three pairs of sneakers, at least according to research from Nike:

1. The prized pair - a fashionable, bright high-top or mid-top sneaker that matches a handful of well-planned outfits. "Our focus groups say brighter is better," Hughes adds.

2. A classic "sport" shoe, either for real athletics or a lazy Sunday.

3. A utility pair, probably mostly white, that's able to blend in with the rest of the wardrobe.

Another fun factoid in this article about sneakers:

For children ages 6 to 12, sneakers made up 42 percent of U.S. footwear sales in July, August and September of last year - more than $500 million in sales, according to market research firm NPD Group.

What were your favorite sneaks?

Posted by anastasia


Fashion

Comments

Unfortunately true. I have Nike's for play and for low key nights on the town. Two pairs of dress shoes and 2 pairs of flip flops. If I could afford 'em I would have a bunch more.

For the time being I am saving a few hundred bucks for the iPhone this Friday. A somewhat necessary accessory for the Gen-Y clan almost as much as the cleanest pair of shoes on the block!

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