Ypulse Essentials: Play City, 'truth' Remixes & More

The Ypulse Mashup begins Monday! There is still time to register. Mashup speaker John Davison, who will be moderating a panel on casual gaming for youth aka Casual Games? That's What Mom Plays, Right?, was featured on The Today Show talking about What They Play. Check it out!

Play City (very cool new partnership with Nike and YouthNoise encouraging sport and social activism. Notice they are also on MySpace, Facebook, Bebo, YouTube, Flickr, and Twitter. Phew. Ginger Thompson, CEO of YouthNoise will be speaking @ Mashup, so if you're coming, you can ask her all about this!)

- Phoning it in (rapper Derek "Drizzy D.R.O" Davis' Press/Play Hotline lets fans request a freestyle rap on a topic of their choice.) (Iconoculture)

- Remixing the 'truth' ("Songs from the truth advertising campaign will get a new twist this summer when nine well-known DJs and bands remix them in styles from house and hip-hop to electro") (press release)

- Google gets Lively (launches a new virtual world that leverages Gchat)

- More data on teens and computer screens ("Teens and adults (those age 13-34) with broadband connections now spend more time in front of computers than watching blockbuster movies or reading novels and fashion magazines") (Marketing VOX)

- More xoxo (Inc. on Gossip Girl's success)

- 'Frontrunners' acquired (doc about a high school election picked up by Beastie Boy Adam Yauch's film company. And DVD piracy driven by young men) (Cinematical) (MediaPost, reg. required)

- Showtime wants its own HSM (launching "Guys and Divas: Battle of the High School Musical") (Media Post, reg. required)

- JCPenney wants to decorate your dorm (with its new collection Dorm Life. Plus Steve & Barry's going bankrupt?) (Home Textiles Today) (TMCnet.com)

You can skip to the end and leave a response. Pinging is currently not allowed.