Ypulse Essentials: J.C. Penny On Kaboodle, Hip Hop Grub Spot & More
Posted by anastasia on 07-24-2008
Bongo boy (Jesse McCartney is the first solo male spokesperson for Bongo) (Pink is the New Blog)
- J.C. Penny on Kaboodle (launches a huge back to school push on Hearst's new shopping site. And Steve at AdRants says their "Breakfast Club" ad blew it - um wrong generation? Plus Youth Trends posts part three of their Back To School highlights focusing on college spending) (MediaPost, reg. required)
- MySpace still no. 1 (latest HitWise numbers - insane growth for MyYearbook and impressive increase for Tagged. Plus should future presidents be worried about their Facebook photos? Or will stupid frat house pics in your past just become the norm. And sorry Scrabulous fans, Hasbro is suing) (BizReport) (CBS News) (Bits)
- Entrepreneur covers teen virtual entrepreneurs (via The Street)
- Hip Hop Grub Spot (this is one of the coolest ideas I've read about in a long time. Have any Miami readers eaten here?)
- Young people going online for gossip (average age of gossip oriented TV programs is over 50. For more on where the celeb space is headed, check out PaidContent's EconCeleb coverage)
- Teen pregnancy… (goes Hollywood. Newsweek explores Tinsel Town's treatment of teen sex and pregnancy. "What's missing in the media's sexual script is what happens before and after. Why are these kids getting pregnant and what happens afterward?" BTW caught a little of "Baby Borrowers" last night — pretty funny. Definitely tuning in to watch them care for the elderly next week)
- Digital Olympics (digital media may revive young people's interest in the Olympics) (Guardian UK)
- Bullfighting is back (the bloody sport is popular again with Spanish youth. Boo. Save the bulls! And in Russia, they are attempting to outlaw Emo) (NPR) (Idolator)
- Not just for band geeks (cool article on the uber competitive Florida A&M University marching band, which has "created a revolution in band style, radically infusing the traditional catalog of songs and formations with the sounds and dances of black popular culture.") (New York Times, reg. required)
P.S. Former Ypulse contributing editor and Spinning Indie blogger Jennifer Waits posted a great recap of last week's Mashup.









July 24th, 2008 at 1:48 pm
Re "Plus should future presidents be worried about their Facebook photos? Or will stupid frat house pics in your past just become the norm."
The first time George W. Bush was quoted in The New York Times, he was defending his fraternity over the burning of pledges.
That clue to his character from his college days didn't keep him out of the White House.
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Cartoonist Garry Trudeau '70 said he thinks a little-known fact about President George W. Bush '68's past — that his first mention in The New York Times occurred in 1967 when, as former president of the Delta Kappa Epsilon chapter at Yale, Bush defended the fraternity's practice of branding its pledges with a red-hot coat hanger — deserves more national attention.
On Sunday, Trudeau's cartoon "Doonesbury" featured fictional character Mark Slackmeyer explaining the President's position against current anti-torture legislation by revisiting a series of 1967 Yale Daily News articles that exposed DKE's rush activities, which at the time included brandings and alleged beatings. Soon after these stories were published, the University's Inter-Fraternity Council fined the fraternity for performing "physically and mentally degrading acts," and the Times published an article in which Bush defended the brandings, comparing them to cigarette burns.
…The News article, published Nov. 3, 1967, featured a photograph of a half-inch high "D" burned into a pledge's naked backside. Trudeau drew his first cartoon for the News for the story — a picture of smiling pledges, naked and bent over at the waist, with a figure holding a DKE branding iron standing over them.
In a News story the next day, Bush is quoted calling the branding "insignificant." He said he did not understand how the News "can assume Yale has to be so haughty not to allow this type of pledging to go on.
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