Ypulse Essentials: Music As Marketing, Ads That Cross The Line & More

Correction: On Friday, we mentioned that girls had achieved parity with boys in math in elementary school. They have actually achieved parity through high school since SAT scores were used in the research.

Chris Brown's Double Mint jingle (or the hit jingle replaces the hit single, i.e. music as marketing. Maybe artists should focus on YouTube, where Avril Lavigne is set to earn $2 million. Plus we have exported Snoop Dogg to India. See the Bollywood-infused video here.) (Jossip) (Guardian) (New York Times, reg. required)

- The Underage Fest (is looking for youth bloggers. Cool opportunity. And have you heard of Makeoutclub? It's a cool-looking underground music social network. And Dan Pelson, formerly of defunct recently revived teen site Bolt, has launched UPlayMe a way to share music and videos with friends…that requires a software download) (NME)

- Ads that cross a line (interesting piece in AdAge.com, about campaigns that have crossed a line or generated enough outcry from various groups that they have been pulled. Most are youth oriented, as everyone is looking for a way to break through the noise. In addition to the ads mentioned in the article, we also covered Virgin Mobile axing its stripping campaign and just over the weekend, Nike pulled Hyperdunk ads accused of being homophobic. This happens with online apps, too — Facebook just got rid of the "stabbing game.") (AdAge.com, reg. required) (Information Week) (AP) (Guardian)

- Green campuses, townies & more (Lots of good articles about college in this weekend's Education Life section of the New York Times, reg. required. And I'm sure Alli will mention this Wednesday, but the Times launched a series on literacy, i.e. is technology hurting reading…And the Times writes about summer camps for kids who want to be stars — think: Camp Electric Youth or the movie "Camp")

- Back-to-school spending for college students… (not growing this year) (MarketingVOX)

- Which type of casual gamer are you? (Viacom did a recent study on the casual gaming space and broke out different types of gamers: Time Fillers; Rechargers; Virtual Me; Gaming Enthusiasts; Guilty Pleasurists; and Average Joe Wannabees. Interesting stuff)

- Supergirl Jam (girls action sports tour happening now. Plus Beacon Street Girls launches the "club," i.e. social part of their website)

- Paramount to promote teen flick 'Angus, Thongs and Perfect Snogging' (on Bebo via placement in the online video series "Sofia's Diary") (MediaPost, reg. required)

- Parents should watch steamy teen soaps (as a way to talk about sex with teens….I'm sure teens will love it. Plus the rest of last week's Younger Viewers ratings wrap-up. And violent video games and TV shows don't give you nightmares, but the characters do show up in dreams) (Media Life Magazine)

P.S. Cynopsis Kids has a good roundup of tween-related Comic-Con announcements today. And it's funny, the L.A. Times angle on its wrap up is that the event is no longer really about comic books. Welcome to the multi-platform world where licensing and extensions into games, TV and film are creating a whole new Comic-Con, where anything "culty" applies.

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