Ypulse Quote: How American 'Youth Will Screw Viacom'

We've been tracking this for awhile now, but the writing that has been on the wall is evidently now reaching the highest levels. Young people are still consuming TV content, just not on TV but on multiple screens/devices. Time for a new model. From this post over at Wired:

The fundamental problem could be that the "youth demo" that Viacom has hotly chased after for the last couple decades is a bust. Teens and twenty-somethings don't watch TV anymore; they don't read newspapers; and they're technologically promiscuous — how can big media sell advertising against them if you can't corner them in front of any single device?…The key takeaway: Young people have left, and they're not coming back.

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