June 18, 2007
'Totally Wired' Might Help You Do Your Job
Warning: Shameless plug ahead. I received some positive feedback today from a happy reader via email who also happens to work in marketing:
Just thought i'd drop you a line to say i liked your book, I bought it the other day as i was researching backup material for a brand pitch on a social networking site - after adding ypulse to my google reader selection. While a lot of the links are coming from a slightly American perspective (not many UK kids use Xanga ) the discussions and points you were making were certainly relevant to anyone interested in online youth activity. It's great to read a book from someone so enthusiastic, and excited about online youth activity, and you've certainly done your research well, I've been following up a lot of your case studies, and they're really interesting. I believe so many agencies are going to fall by the wayside because they're not embracing the massive change that the net is having on their clients brands - we live in such interesting times.
- Senior Technologist, Bray Leino Group
If you haven't bought a copy yet, just head over to Amazon...
Posted by anastasia
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