China broke its sales record on Singles Day—but U.S. companies are slow to pick up on the shopping holiday. Yesterday was the major shopping spectacle celebrating unpartnered consumers in China, and e-commerce company Alibaba broke their 2018 record by making $38.3 billion. With Millennials in America staying single longer than any generation before them, it would seem like a no brainer for the event to be adopted here. But while brands’ interest has picked up in Europe and the U.S.—with Apple, Urban Outfitters, ASOS, and more participating—the trade wars and many existing shopping holidays are keeping Singles Day from taking off. (NYT, Vox)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
