Cities are joining TikTok to reach young people with the reality of COVID-19. YPulse has found the majority of young consumers are taking COVID-19 seriously, some infamously flouted warnings about the virus. Some spring breakers who ignored the seriousness of the pandemic have tested positive for Coronavirus, and now cities are trying to “squash COVID-19 misconceptions.” While some are working with universities, others are going straight to one of Gen Z’s favorite social networks: TikTok. Quarantined young consumers are already on the platform, and city accounts are posting videos to pass along essential information about the virus in entertaining ways to grab attention. (Smart Cities Dive)
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