There’s another new alternative national teen magazine set to debut in January. It’s called Nine magazine (which stands for nine characteristics the founders believe lead to a quality life: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control), and is founded by University of Colorado graduate Melinda Laging, 23, and journalism junior Louise Wo. They are non-profit and nondenominational (although Laging is a youth pastor). Their website is definitely under construction so I’m not going to link it just yet. Looks like Nine is following Justine into the wholesome alternative niche. The non-profit part is going to be tough (I know from my Teen Voices days)—maybe they’ll get some church funding….You can read the article in the Broomfield Enterprise, reg. required.
A Perfect 'Nine'
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Nine months after its launch, Toca Boca is shutting down its SVOD service. Toca TV, which was aimed at five-nine-year-olds, featured ad-free licensed content as well exclusive originals for the price of $5 monthly. Although there was engagement with the content, the company says the subscription model “was more challenging than…anticipated,” and was failing “to sustain a targeted level.” Toca now plans to refocus energies back to their mobile app business, which has grown to include 36 mobile games and 150 million downloads. (Kidscreen)
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For a peek into the modern banking experience, check out Snapchat. Banks have been increasingly joining the platform to keep up with young consumers, and it’s clear they’re being “cautious” and experimenting to find the best strategy. Dutch bank ABN Amro uses the platform for customer service by creating interactive stories, Citibank offers a behind-the-scenes look of offices with Snapchat Spectacles in an attempt to recruit job seekers, and The Bank of Ireland is doling out financial tips and advice through influencer stories. (Tearsheet)
Millennials’ relationship with plants is budding. According to a 2016 National Gardening Report, five million of the six million new Americans that took up gardening in 2015 were between 18-34-years-old, and 37% of Millennials are growing indoor plants and herbs. The generation’s tendency to live within nature-starved cities is most likely a factor at play, but the founder of Sprout Home also cites Millennials’ affinity for healthier lifestyles: “A lot of people come into the store asking which plants give off the best oxygen; they’re actually very concerned and curious about making sure how they can better benefit their life, and plants can be a part of that.” (NYLON)
Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA