- CollegeTube (colleges using YouTube to recruit new students. Plus fans of "Modern Love" in the New York Times, shouldn't miss the college essay winners. And ABC News opening campus bureaus - thanks Derek!) (Washington Post, reg. required) (New York Times, reg. required) (Yahoo! News)
- 'Hurt girls' (Times Sunday Mag cover story on the increased amount of injuries that goes with the increased amount of girls playing physical sports) (New York Times, reg. required)
- The RIAA: Legislate (vs. educate -- trying to pass state laws forcing campuses to crack down on piracy) (News.com)
P.S. I'm speaking in San Jose tomorrow than catching a red eye to Toronto to speak on a couple of panels at an nGenera event -- Casey and Alli will be posting for me through Thursday. Back on Friday!
- Fashionspace (social networking for fashionistas last year is evidently doing pretty well. And check out Coolspotters where you can find out how to dress like your favorite celeb. Plus Stardoll launches an app for girls to design their own virtual clothes) (Reuters) (Media Post, reg. required)
I wanted to let Ypulse readers know about a couple of great events happening -- one IRL (in real life) in the Bay Area and another streamed live online. First up is an event put on by SDForum, the leading Silicon Valley not-for-profit organization providing an unbiased source of information and insight to the technology community for the past 23 years. The SDForum has also been a valued partner of Ypulse in helping us promote our annual Mashup event. Next week (May 13) they will be hosting Teens Plugged In! Their Second Annual Teens in Technology Conference in San Jose. This conference really focuses on supporting teen entrepreneurs and seems incredibly cool. Highlights include:
- Profile in Entrepreneurship: Anshul Samar, Alchemist Empire, Inc.
- High School Panel
- Marketing to Teens: A View from the Tech Community
- What will Happen? Teens in the Workforce
- Profile in Entrepreneurship: Salina Truong, Gumball Capital
- Investing in Teens and Teen Products: What Does it Take to Succeed?
- What's Happening with Teen Entrepreneurs?
- Inspiring Teens in Technology and Entrepreneurship: What Non-Profits are Doing
Ypulse publisher Charles Pelton will be at the SDForum event -- silver hair, black Converse high tops. If you see him, say hello.
The other event is the live webcasttomorrow of the Joan Ganz Cooney Center Inaugural Symposium, Logging Into the Playground: How Digital Media Are Shaping Children's Learning. I was invited to attend, but am speaking at another event in San Jose on May 13th (which is why I won't be at the SDForum event) and then catching a Red Eye to Toronto (I'm tired just thinking about this). Didn't want to zig zag across the country. This event is packed with heavy hitters from industry, academia and the non-profit/foundation space. It is literally the embodiment of what I wrote about needing to happen in my BusinessWeek Online column a few months back. Check out their full agenda here (.pdf). Of course it starts streaming at 6 a.m. for us west coast folks (ouch). I hope they will put video up on YouTube later as well.
Real Teen Secrets (another teen confession site -- with no moderation or resources)
- To stream (or not to stream? More discussion on The CW, "Gossip Girl" and cannibalizing TV. Plus Channel One goes digital) (AdAge.com, reg. required) (Media Post, reg. required)
- More Miley redux (parents outraged, tweens don't care) (AdAge.com, reg. required)
- 'The Death of the Record Store' (new doc on the survival [or demise] indie record stores featuring Chris Frantz of the Talking Heads, Thurston Moore of Sonic Youth and Ian Mackaye of Fugazi) (WireTap)
- Seventeen music widgets (Hearst teams up with Jango to create co-branded celebrity music widgets)
- Drinking virtual Pepsi (appears to work, according to an MTV case study. Look for more integrated content on every conceivable digital platform aimed at teens) (AdWeek)
- The true story (of a bogus blog -- Coach sponsored a class project that backfired.) (AdWeek)
- Back to school May 1? (ok, I know this isn't the focus of this piece about Staples and DoSomething joining up for a cause marketing initiative, but they are launching their annual back to school campaign before school is even out) (PR Week)
- Slurpee rocks out (7 Eleven's classic drink sports Aerosmith on its cups in a Rockband Guitar Hero promotion)
- Grand Theft Childhood? (cool looking panel at Berkeley on violent video games - thanks Jennifer!)
- The CW scores a ratings victory (with the return of "Gossip Girl," but was it big enough to stop the streaming?) (MediaLife Magazine Younger Viewers ratings roundup)
- Tweens driving 'Idol' eliminations (theorizes this grumpy HuffPo blogger. Plus Reality Blurred reports that Carly thinks it was her singing "Jesus Christ Superstar" that upset Christians and sealed her fate)
- CNET on the MacArthur Forum (more coverage of Wednesday's event from Ypulse 2008 Mashup moderator Stefanie Olsen)
P.S. I want to apologize to newsletter readers for the grammatical errors in my post about teens and writing yesterday -- it's no excuse but rushing and not having an editor to backread my posts means sometimes they turn out that way. Funny that I sounded incoherent while writing about writing though. Also, you can find the report online here. I will be running an interview with the report's author Amanda Lenhart next week. Here's another take from Inside Higher Ed.
- Gay teens kissing again (on "As The World Turns" luring teen viewers to CBS daytime) (Media Life Magazine)
- Spike Lee teams with Nokia (to "direct a short film comprising YouTube-style videos created by teenagers and adults using their mobile phones") (New York Times, reg. required)
- Scrapping abstinence only (I say scrap it and replace with comprehensive sex ed emphasizing abstaining) (WebMD)
P.S. I'm bummed that Carly got booted off "Idol." Do you think her husband's tattooed face influenced the voting? Also, I'm interviewed on YourBusinessChannel in a bunch of shows here. I realized I said Soulja Boy was from Memphis -- oops, he's actually from Mississippi.
Note from Anastasia: Please note Ypulse's new assistant editor Casey's first post today as well as our ongoing Ypulse Books coverage from Alli (the Ypulse Books channel is coming soon).
Parents Television Council goes after 'Gossip Girl' (And although The CW is claiming a ratings victory after damming the stream online, the Alley Insider says "not so fast." And, of course, "Gossip Girl" fashion is becoming its own cottage industry. Speaking of, did anyone else notice MTV plugging fashions worn by "The Paper's" Andrea?) (MediaWeek) (New York Daily News)
- Social shopping/networking for good (I'm intrigued by Fanista's social shopping for a cause model as well as Socialvibe's team with brands and donate to your charity models. Oh and here's the actual Piczo press release - blogged about their new channels yesterday in Essentials)
P.S. I received this email stating: "We're a bit perplexed at present because ComScore's data shows that MySpace and Facebook get more traffic from 9-11 year olds than Webkinz and Club Penguin do...." Waiting for the news story on this one...
Or really, it's like the Disney roundup today. First up is the whole Miley Cyrus in her undies photo scandal (L.A. Times, reg. required). Is it her? Is it not her? We all know teens are literally documenting their lives and that sometimes these types of photos get out -- are Miley and Vanessa (Hudgens) any different? Um...yeah. They're Disney stars and role models for gazillions of tweens everywhere. I wonder if Disney will be running its own "what's appropriate to post" sessions for its talent soon...I'm waiting for the Jonas Brothers sex tape to surface...
Finally, the the ESRB (Entertainment Software Rating Board) just put out its own video game/internet safety guide for parents and is distributing it through PTA websites.
'iCarly' star to record (Miranda Cosgrove has signed a deal with Columbia Records. Plus Disney Radio launches a mobile site to reach tweens) (press release) (MediaPost, reg. required)
- 'Baby fight club' (Channel 4 doc about kids' ultimate fighting) (via MTV Sticky)
- 'Gossip Girl's' genius (New York Magazine on how "Gossip Girl" is a new kind of hit. Problem is the network needs it to still be an old kind of hit. We'll find out if not being able to watch online helps or hurts ratings)
- Remember Corey? (the Australian MySpace party boy? He landed a role on "Big Brother" Down Under) (Daily Telegraph)
- Edelman goes Hollywood (yes, the PR firm, launches a competition to identify young filmmaking talent) (USA Today)
- Reaching young Latinos (means understanding "bi-dentity" -- brands that do? McDonald's, Pepsi, Univision and Rocawear) (BrandWeek)
- The Fashion-Y Blog (run by teen blogger Kori Perten, who was profiled in the Boston Globe Plus new research says "teenage girls who dress in their culture's traditional clothing may fare better mentally and emotionally than their peers who try to assimilate.") (Reuters)
- Volunteer vacations (teens traveling the world to do "good") (Washington Post, reg. required)