Add Tweens to any YPulse subscription for data and insights on 8‑12‑year‑olds in North America—the most influential household segment that most market research firms just can’t explain or even get.
Eight reports annually, with data and insights fully integrated into YPulse AI and tools.
Ask an 8-12-year-old what they want and they have an answer. They know their favorite toy, their favorite athlete, and the hobby they want to share with friends. Do you know?
YPulse surveys 1,500 of them every quarter and publishes eight topic-dedicated reports across annually.
65%
already know what toys or games they want for the holidays, asked in April
59%
are more likely to buy a product their favorite athlete promotes
83%
want to get into the same hobbies their friends do
Source: YPulse Tweens: Hobbies and Play (Aug 2026) and Tweens: Sports and Athletes (Jul 2026). n=1,500 8-12-year-olds, U.S. and Canada.
Tweens covers TV and streaming, social media and influencers, tech and devices, gaming, shopping and retail, fashion and style, sports and athletes, and hobbies and play. While many research firms rely on parents for answers about youth, we go directly to the source. We interview over 6,000 tweens annually so you can get the real answers.
Tweens reports are published eight times a year, with full data and insights accessible through YPulse AI
TV & Streaming
Social Media & Influencers
Tech & Devices
Gaming
Shopping & Retail
Fashion & Style
Sports & Athletes
Hobbies & Play
Every result can broken out by single year of age, 8 through 12, because a 9-year-old and a 12-year-old are different customers. Pick an age. See how each topic shifts.
0%
Tweens answer for themselves in every Tweens survey. You also hear from the parents, through Parent POV pages built from YPulse’s ongoing surveys of 13-39-year-olds, so you can see where a tween and a parent agree and where they don’t.
