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Are Teens Going Private on Social Media?

As social media gets more public, teens are taking their social lives private… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • With the algorithm in control of who sees public content, Gen Z teens are finding ways to take back control of who sees their posts
  • Teens are more likely than young adults or older consumers to keep their social accounts private
  • They’re using private accounts and features to share more freely with smaller, carefully chosen audiences
These days, even if Gen Z is posting with only their friends in mind, the algorithm may have other plans. A post intended for a small circle can easily end up in front of strangers, and there’s always the possibility that someone they never meant to reach—a teacher, future employer, parent, or random TikTok commenter—will stumble across it. After years of watching other people go viral or face backlash over one single post, Gen Z is incredibly aware of just how quickly content can travel beyond its intended audience. But instead of giving up on posting altogether, Gen Z is...

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