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Behavioral ReportNorth America

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Shopping for the Home Report

Gen Z and Millennials are making their homes a priority, even though plenty of them are still renting. They want rooms built around their hobbies, they’re picking cozy over cold,...

October 21, 2026

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Behavioral ReportNorth America

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Personal Care and Beauty Shopping Report

Gen Z and Millennials aren’t paying for prestige when it comes to beauty. Their favorite brands are drugstore staples, and their skin and hair routines are surprisingly simple, even with...

October 14, 2026

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Trend ReportNorth America

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Back to the Movies Trend Report

Gen Z is bringing back the movie theater! Streaming was supposed to kill the theater (and maybe it did for a while), but now we’re seeing Gen Z lead the...

October 8, 2026

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Behavioral ReportNorth America

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Hobbies and Passions Report

Gen Z and Millennials aren’t just killing time with their hobbies. For most, hobbies are a big part of who they are, and more young people have one now than...

October 7, 2026

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Behavioral ReportNorth AmericaWestern Europe

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News Consumption and Trust Report

Gen Z and Millennials aren’t really looking for the news anymore. It finds them, mostly in their social feeds and mostly in video form. YPulse’s newest News Consumption and Trust...

September 30, 2026

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Behavioral ReportNorth AmericaWestern Europe

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TV and Entertainment Report

Young viewers have made their choice: streaming over YouTube, subtitles on, and the TV screen over the phone. Gen Z and Millennials are watching more than ever, but they’re also...

September 23, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Snacking Report

Gen Z and Millennials don’t just snack, they practically live on it. Most 13-39-year-olds snack at least once a day, and chips and cookies remain the undisputed favorites. But their...

September 16, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Media Consumption Report

For Gen Z and Millennials, YouTube and Netflix are still the biggest draw for weekly video watching, but social platforms like TikTok and Instagram are quickly closing in on traditional...

September 10, 2026

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Special ReportNorth America

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Innovative Brands Report

What makes a brand feel innovative to young people—and can that magic be replicated? Innovation is a vital part of capturing young consumers’ attention, but it doesn’t mean the same...

September 3, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Gen Z and Millennials are getting more serious about their money this year: teens are opening bank accounts at higher rates, and mobile wallets have basically taken over as young...

September 2, 2026

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Behavioral ReportTweensNorth America

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Tweens: Hobbies and Play

Tweens might be raised on YouTube, gaming, and a culture that makes it seem they’re growing up faster than ever, but 8-12-year-olds are still kids, and their time is still...

August 31, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Shopping and Retail Report

In-person shopping is having a moment this year, even as most young consumers still shop online day-to-day. YPulse’s newest Shopping and Retail Behavioral Report finds that the majority of 13-39-year-olds...

August 26, 2026

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