WhatsApp is working to gain Gen Z users in the U.S.Recognized as one of the most innovative companies in 2024, WhatsApp has opted to eliminate features that can make platforms feel overwhelming, such as suggesting contacts and displaying algorithmically targeted feeds. Users can now keep their conversations about various topics separate and private—this way, the user is in control of the content they see. However, the platform is becoming more socially focused by adding features like communities and channels for brands to connect with consumers. (Fast Company)
🔍 YPulse predicted: WhatsApp will become a (real) social media platform in 2024, engaging young consumers more than ever
